HotHouse makes brands work for people online

By Simon van Wyk

Following on with this month’s theme of the legends of marketing, let’s focus on case studies in all types of marketing, not just digital marketing. Here are some websites where you can find some really useful examples to apply to your own business:

Marketing Magazine case studies: This Australian publication has dozens of case studies to choose from. My favourites include Cabana Boys, a creative agency born during the depths of the GFC, the ANZ Bank’s sponsorship of the Broadway musical Wicked, Australia’s quintessential sandshoe, Dunlop Volleys, and the Transport Action Commission of Victoria’s “Pictures of You” campaign.

read more

By Simon van Wyk

Following on from last week’s post about blogger engagement, here are summaries and/or links to some case studies of successful blogger engagement programs and campaigns. We’ll also post House Party’s case studies over the coming months.

HP: (Case study summarised from the book “Digital Strategies for Powerful Corporate Communications”) The computer behemoth enjoyed a 10% increase in PC sales in one month simply by leveraging the blogging community to promote its HDX Dragon computer system in 2008. HP sent a new computer system to 31 bloggers it had identified as influential to their business, offering to let them give the computers away in competitions among their readers.

read more