By Simon van Wyk
In this month’s HotHouse podcast, Econsultancy vice president Rebecca Lieb talks about how web content strategies are going to take over from traditional advertising strategies. Here are links to a few case studies about companies that have already taken the plunge.
There’s been a lot of talk (including in this blog) about how the evolution of the Internet is bringing about the death of traditional media and advertising. There’s also been a lot of strong disagreement about this prediction (admittedly largely from people who have a vested interest in the status quo).
HotHouse content director Ray Welling talks to Rebecca Lieb, US vice president for digital research and publishing company Econsultancy. She is also author of the business best-seller “The Truth About Search Engine Optimization”. Rebecca talks about universal search, the importance of fresh online content, and why companies today need to “think like an editor” to gain new business.
Listen to the podcast below.
