HotHouse makes brands work for people online

By Simon van Wyk

In this month’s podcast and in his book “Branding Only Works on Cattle”, Jonathan Salem Baskin discusses a few examples of “anti-branding”, successful branding by companies that are focused on getting people to buy things, rather than simply creating an image or a feeling. I’ve collected some links to more information about these successful anti-branders. read more

Found this super cool Apple ad on Wired

The header plays (with music of course) and takes over the whole mast head and main nav on the page whilst it plays. Apple has done this with a few other sites as well which is very cool. It’s such a fun ad to watch, it doesn’t feel like it’s getting in your way at all!

Take a peek