Global media acquisition frenzy
In February this year, Google parted with US$23 million in exchange for the AdScape ad network which specialises in in-game advertising. In April, Google bought Doubleclick for US$3.1 billion. Also in April, Yahoo bought RightMedia for $680 million. Then in May WPP Group acquired 24/7 Real Media for $649 million and later that month Microsoft purchased aQuantive for a massive $6 billion.
Simon van Wyk discusses the frenzy of global media acquisitions with Tony Surtees, CEO of iPrime which is part of the Prime Media Group. Journalist, Linda Smith, facilitates the conversation to find out just what’s going on and what it all means.
Listen to the Media Acquisition Frenzy podcast here.