Let’s have more fun

By anneb

Marketers know that incentives are the key to finding ways of influencing people’s behavior. Thefuntheory.com reminds us that often the best incentive is to make the Boring become Fun. Throwing out rubbish, walking up stairs… they may seem like small things, but by making them a bit more engaging we are reminded of their purpose and the difference our behavior can make. The online environment is the perfect platform to incorporate the theory of serving a greater good while offering something fun and new to the end-user. Check out some of the digital inventions like the Digital Graffiti Wall on thefuntheory website.