There are always quick links and informal email conversations of new technology that get floated around the office. One that recently gained attention is the new HTML5 technology available on the iPhone and used by nextstop.
“Nextstop for the iPhone is a browser based application.”
By Simon van Wyk
Following on from last week’s post about blogger engagement, here are summaries and/or links to some case studies of successful blogger engagement programs and campaigns. We’ll also post House Party’s case studies over the coming months.
HP: (Case study summarised from the book “Digital Strategies for Powerful Corporate Communications”) The computer behemoth enjoyed a 10% increase in PC sales in one month simply by leveraging the blogging community to promote its HDX Dragon computer system in 2008. HP sent a new computer system to 31 bloggers it had identified as influential to their business, offering to let them give the computers away in competitions among their readers.
By Simon van Wyk
They’re unpredictable, opinionated, and, particularly in Australia, they’re doing it part-time. So why should companies care about engaging with bloggers?
Jason Preston, a US-based social media strategist, writes that more companies these days are turning from blogs to focus on social networking sites. “If you can generate good word of mouth and drive sales from efforts in sites like Facebook, LinkedIn, or MySpace, why bother to court the hard-to-reach and often hard-to-impress blogerati?
HotHouse managing director Simon van Wyk talks to Scott Rhodie, digital PR and social media expert and head of HotHouse’s new social media agency, House Party. Scott discusses the importance of blogger engagement and issues around measuring the success of social media campaigns.
Listen to the podcast below.
Marketers know that incentives are the key to finding ways of influencing people’s behavior. Thefuntheory.com reminds us that often the best incentive is to make the Boring become Fun. Throwing out rubbish, walking up stairs… they may seem like small things, but by making them a bit more engaging we are reminded of their purpose and the difference our behavior can make. The online environment is the perfect platform to incorporate the theory of serving a greater good while offering something fun and new to the end-user. Check out some of the digital inventions like the Digital Graffiti Wall on thefuntheory website.
By Simon van Wyk
Bob Garfield may be the most high-profile advertising sceptic at the moment, but he’s by no means the only one.
Guess who said this? “The advertising business is going down the drain. It’s being pulled down by the people who create it, who don’t know how to sell anything, who have never sold anything in their lives …. who despise selling, whose mission in life is to be clever show-offs and con clients into giving them money to display originality and genius.” read more
By Simon van Wyk
Following on from this month’s podcast, I decided to look at the arguments for and against the death of advertising. This week’s post looks at the evidence that advertising is not in its death throes.
