“The Chaos Scenario” had its genesis in a presentation Bob made to colleagues at an Ad Age editorial conference. Fuelled, he says, by a night of heavy drinking at the conference, he had an epiphany while preparing his presentation.
After years of observing the rise of the digital media and the reaction to it by traditional media and advertising, he realised that “If these trends continue, it’s not just a disruption, but the doom of the industry.
Things are getting ugly for traditional advertising and marketing, but there’s a new order coming from the chaos, as Simon van Wyk writes.
People have been chronicling the disruptive influence of the digital media on traditional media and advertising ever since the World Wide Web first appeared. But no one has articulated the effect so comprehensively or so bluntly as Bob Garfield, ad critic and columnist for Ad Age.
HotHouse managing director Simon van Wyk talks to Bob Garfield, advertising critic for Ad Age and author of “The Chaos Scenario”. Bob delivers the last rites for the traditional advertising and media industries, declaring that “no one has ever clicked on a banner ad – ever – at least not on purpose.” He talks about both the end of times and also the re-birth of marketing in a “delicious new ecosystem.”
Listen to the podcast below.
Hothouse has recently launched its social media pitch to Toyota. Check out the Lego criminals take off from a robbery with a stolen Yaris on Youtube.
You can also win a shiny new Yaris just by adding your comments and rating the video.
The chase happens here.
By Simon van Wyk
In this month’s podcast marketing consultant Jonathan Salem Baskin discusses the importance of being able to measure behaviour and activity in the sales funnel. He cites the work of strategic marketing consultant James Lenskold as a stand-out example of someone who is applying hard numbers to a largely intangible measure: finding the value of marketing and branding activities.
Hothouse headed to Cabana bar on Tuesday to watch the Melbourne Cup and refresh from the scorching afternoon. Some money was made, a bit more lost but a good time was had by everyone who was there. Check out some of the Hotties in action.
