Thanks to digital media, we’re doing more multi-tasking than ever - and it’s having a profound effect on marketing, as Simon van Wyk writes.
Does it feel like you’re cramming more and more into every day, so much so that you end up doing several things at the same time? Well, that’s not surprising, because that’s exactly what’s happening.
Because we like to ‘Big ourselves up!’ Earlier this week the crew at Hothouse were finalising the updates for Aurion and Yaris on the Toyota.com.au website. We love our work, do you?
Check it out here:
http://www.toyota.com.au/yaris
http://www.toyota.com.au/aurion
A group of Hotties (perhaps needing a change of pace from the foos) went out last Friday to Strike Bowling, a quasi nightclub/pool hall/bowling alley with gourmet snacks served throughout the night – what more could you ask for at the end of a working week? Making things even more interesting, there were some “surprising” performances by certain Hotties whose sporting reputations might never recover. Lots of laughs were had by all, and even if we didn’t all grace ourselves on the lanes, the bar certainly added some cheer.
HotHouse content director Ray Welling talks to Tony Surtees, a former Yahoo US vice president and participant in the Federal Government’s 2020 Summit who is currently founder and chief executive of iPRIME, the online arm of the PRIME media network. Tony explains the ups and downs of multi-tasking in the digital era, why local is the new global, how to measure sentiment online, and why today’s economy is like a bunch of small pieces of paper.
Listen to the podcast below.
Last weekend around 25 Hotties went on a mission to Thredbo. It was a right ripper of a weekend with all the elements - rain, sun, snow, wind, more rain, more snow, schnapps and shenanigans. We’ve got lots of photographic evidence, but its probably best that what goes on tour stays on tour. So here’s just a quick taster of some of the more sober fun:
Above: the view of the mountain from our lodge read more
