HotHouse makes brands work for people online

HotHouse has been named as a Leader in Australian Interactive Marketing Agencies in a July 2009 report by Forrester Research, Inc.: The Forrester Wave™: Australian Interactive Marketing Agencies, Q3 2009.

Forrester’s first-ever evaluation of Australian interactive marketing agencies looked at 36 criteria and revealed a market that is split between its roots in technology and its emerging focus on marketing strategy. Agencies were placed into one of four “waves”: Leaders, Strong Performers, Contenders or Risky Bets.

HotHouse received its own highest rankings for Management Team, Client Service and Program Execution.

Here’s how the report describes HotHouse as a leader of the pack: “For HotHouse, it’s about incorporating technology into the marketing funnel, using personas and Agile software development methods.” In the vendor profile, the report states: “HotHouse positions itself as the full-service agency that creates compelling product and marketing experiences for users on the Web. The entire business is geared toward technical accomplishment. Every engagement begins with an emphasis on personas and scenario design. It extends through to the development and maintenance of advanced marketing technology, including CRM systems and Web applications from proprietary to open source software”

HotHouse Founding Partner Simon van Wyk, says, “I’m really pleased and proud of how Hothouse fared in the report. Executing truly effective Interactive marketing is complex. It’s about building things that search engines like, it’s about content, it’s about servers, programming and cloud computing. It’s about metrics, scaling applications, xml sitemaps, personas and much more.  You need a 10 year-plus heritage to have a chance of understanding this stuff. Clients are working out they need to be with a pure digital agency, and not a traditional agency doing digital.”

The executive summary of the independent report can be accessed here.

Tags: Forrester Wave, HotHouse, linkedin