Measuring the value of online content
There is an enormous amount of debate about how ‘value’ is defined and measured on web projects, particularly ROI on content. This thorny issue is still not resolved, so I’m going to point you toward some places where robust debate is going on, and you can make up your own mind.
Online Metrics Insider: This is a subsite of the MediaPost portal that deals with all angles of the web measurement and analytics debate, including content. Recent article titles include “It takes a village to measure social applications,” “Does content matter?” and “Does online metrics need a stimulus package?”
Web Analytics Demystified blog: Eric Petersen has written one of the seminal works on using web analytics in business. His associated blog contains interviews, comments and news of interest in this area.
Real Time Content blog: This blog is dedicated to personalisation within online video advertising. This link is a compilation of all their articles about measurement of online video content.
American Marketing Association: Summary of a presentation by Jim Sterne, chairman of the Web Analytics Association and author of Web Metrics: Proven Methods for Measuring Web Site Success, on how defining the right metrics leads to online success.
If you have any other sites you want to nominate, please add them below in the comments.
Tags: linkedin, online content, ROI, value
Leave a Reply