HotHouse makes brands work for people online

HotHouse Interactive has appointed leading business strategist, Lee Hill, to the role of chief executive officer.

With a background in both high profile consumer goods and business-to-business services companies both here in Australia and overseas, Lee’s expertise is in translating business realities and market insights into clear business models with high performance outcomes.

Well known in the marketing industry for his work with Lion Nathan which spans over a decade and includes launching XXXX Gold in Queensland which is now the State’s top selling beer and turning around the Tooheys portfolio into the high performing brand that it is today. His career also includes end-to-end business process re-engineering at PMP’s Pacific Micromarketing.

His business expertise and marketing breadth and depth are a perfect fit for HotHouse which has gained a solid reputation for industry leadership. In his role at HotHouse, Lee will spearhead the company’s business strategy and apply his skills to managing the company’s growth and development, ensuring the company is ideally placed to deliver exceptional consumer experiences using a balance of creativity and technology.

Commenting on his appointment, Lee Hill said: “With the transition of the web from a publishing platform to a fully interactive branding medium HotHouse is at a critical point in its evolution. My job is to make sure we fully leverage our formidable skills and make a profound difference to the marketing landscape in Australia.”

Lee’s appointment to the CEO role means that Simon van Wyk, HotHouse founder, can now fully focus his talents on emerging media channels. This will include helping HotHouse clients which include two of Australia’s biggest marketers - Toyota and News Ltd. - fully explore and embrace emerging media channels to drive consumer engagement and build their businesses online.