HotHouse makes brands work for people online

We are looking for an Online Marketing Coordinator who shows a true passion for the web and is able to work well with their colleagues to deliver marketing services to clients and internal stakeholders relating to analytics, content management and copy writing.

At HotHouse:

• We want pragmatic doers that show clear thinking about problems and solutions.
• We encourage everyone to share their ideas for the client - inspire us, inspire them.
• We recognise that by being valuable to people on the web we create more value for our clients.

We need you to…
Provide the following services:

• Tracking
• Analysis
• Reporting
• Content Management
• SEO/SEM
• Copy Writing
• Outbound  CRM management
• Project Management

Desirable

• Experience in Analytical tools(WebTrends, Goodle Analytics, Omniture etc)
• Ability to create custom reports and implement tracking codes.
• Advanced Microsoft Excel skills

You are …

• 100% pure web
• Can-do
• Excited
• Flexible and versatile
• Creative
• Pragmatic
• Talented
• Team Player

You have …

• Experience in reporting and analysis or, in a grad Numeric aptitude
• Strong written and verbal communication skills
• Excellent problem solving skills

We need your talents now…
This is a fantastic opportunity for someone who would like to gain experience within one of Australia’s most well respected interactive marketing agencies.

A competitive package commensurate with your skills and experience in this field of work will be negotiated.

To apply please send your applications to careers@hothouse.com.au

We are looking for an Account Coordinator who shows a true passion for the web and is able to work well with their colleagues and assist the client service team in the delivery of effective online strategies.

At HotHouse:

• We want pragmatic doers that show clear thinking about problems and solutions.
• We encourage everyone to share their ideas for the client - inspire us, inspire them.
• We recognise that by being valuable to people on the web we create more value for our clients.
• Our job is to help our clients with the interface between their company and the customer on the web.

You are a person with:

• Strong communication skills
• The ability to work collaboratively
• Initiative
• Strong knowledge of the web

We need you to…
Provide assistance, across the client service team, including:

• the preparation of documentation in a timely and efficient manner for client meetings
• developing client briefs and presentations if required
• supporting the client relationship

Apply now…
This is a fantastic opportunity for someone who would like to further their experience within one of Australia’s most well respected interactive marketing agencies.

A competitive package commensurate with your skills and experience in this field of work will be negotiated.

To apply please send your applications to careers@hothouse.com.au

HotHouse content director Ray Welling talks to Rebecca Lieb, US vice president for digital research and publishing company Econsultancy. She is also author of the business best-seller “The Truth About Search Engine Optimization”. Rebecca talks about universal search, the importance of fresh online content, and why companies today need to “think like an editor” to gain new business.
Listen to the podcast below.

 

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By Simon van Wyk

As Peer Group Media director Andrew Reid mentioned in an the earlier post “The music in me…”, successful music marketing campaigns are a multi-year commitment, which means there are a wide range of things that need to be measured to gauge the overall success of the venture.

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By Simon van Wyk

We recently discussed the merger between art and commerce represented by brand music marketing with Peer Group Media’s strategy and research head Andrew Reid. Here’s a bit more information on a couple of Peer Group’s projects:

• The UncharTED program for Lion Nathan’s Tooheys Extra Dry: This program, now in its fourth year, has moved from origins as a talent quest to uncover new Australian artists, to a full-scale mentoring program. Recent winners, along with a cash prize and the chance to play at concerts including Big Day Out and Splendour in the Grass, also win a trip to a New York recording studio and assistance in producing music to be used on a TED commercial. A documentary is also being filmed. Nearly 5,000 bands applied for UncharTED’s two competitions in 2009.

  

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By Simon van Wyk

Music is a powerful tool. It can affect people emotionally and physically. Hearing a few bars from a familiar tune can immediately take you back to a time long past, when you first heard that song or when something significant happened while the song was playing.

It’s no surprise that sharing music has emerged as one of the most popular ways people have used the personal realm of social media.

As most people know, music was one of the first media to be transformed by the Internet – think Napster and Kazaa. But just as illegal file sharing led to iTunes, music has moved from a grassroots phenomenon online to one that is becoming entwined with big brands.

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The traffic numbers you see for social media sites can be staggering. But what do those numbers really mean? Besides getting into the conversion rates,  it’s crucial to ensure that your data is accurate and that you understand it in the way it was intended to be interpreted. CNET has recently reported on an apparent reporting gaffe involving YouTube and Warner Music Group. The surge in numbers reported by ComScore certainly suggest that the numbers are not as they appear.

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Determining the success of word of mouth marketing activities, like measuring social media campaign success, is best done on a case-by-case basis. Importantly, it needs to integrated with the measurement of other marketing activities, particularly since so much word of mouth activity happens offline.

Having said that, there are a few general guidelines to follow when attempting to measure word of mouth. Larry Freed from US website satisfaction agency Foresee Results has identified what he calls the six truths of word of mouth measurement:

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In this month’s HotHouse podcast, Yooster founder Justin Kirby talks about how the company helped Australian natural healthcare company Blackmores create word of mouth for one of its supplements aimed at arthritis sufferers.

Yooster recruited 1,000 people to try samples of the product, and by the end of the campaign 85% were converted to the product – and all of those converts had told their friends and family and had convinced at least one person to use the product. This niche product, which was not suitable for traditional advertising, had a noticeable lift in sales as a result of the campaign.

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After all the fear mongering that’s been going around about the hazards of social media, this heartening article in smh points out how iPhone applications, Facebook, Twitter and Google have literally been saving lives in Haiti.

Read the article here.