HotHouse makes brands work for people online

By Simon van Wyk

Following on from my last post on marketing case studies that are available online, there are a number of books you can buy if you want more detailed information and need to feel the heft of a book (or a Kindle) in your hand. Here’s a selection of the best-rated marketing case study tomes available on Amazon:

• Marketing Mistakes & Successes: A classic of marketing by Robert Hartley from Cleveland State University that is now in its 11th edition. Contains detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
  
  
  
  
• Strategic Marketing Problems: Cases and Comments: A numbers-focused look at marketing issues facing a wide range of companies.
  
  
  
  
• Digital Marketing Strategy: Text and Cases: Glen Urban highlights the main differences between forms of digital marketing, such as building trust relationships by giving the customer plenty of information, innovation, and choice, as compared to the standard low-price relationship of push marketing.
  
  
  
  
• The Marketing Gurus: Lessons from the Best Marketing Books of All Time: A summary of 17 of the top marketing books written in the past 15 years, The Marketing Gurus distils thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
  
  
  
  

Do you have suggestions to add to the list? Leave a reply below.

By Simon van Wyk

I have a background in marketing, but my understanding of branding seems at odds with the 2010 opinions I see from social media commentators, marketing and advertising agencies.

I read LoveMarks, but I don’t love brands. I read the definition which says: “Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.” I don’t actually feel this way about any brand. My life is busy and I reserve that level of investment for the important people in my life, not the stuff I buy. I assumed other people felt the same.

read more

By Simon van Wyk

Following on with this month’s theme of the legends of marketing, let’s focus on case studies in all types of marketing, not just digital marketing. Here are some websites where you can find some really useful examples to apply to your own business:

Marketing Magazine case studies: This Australian publication has dozens of case studies to choose from. My favourites include Cabana Boys, a creative agency born during the depths of the GFC, the ANZ Bank’s sponsorship of the Broadway musical Wicked, Australia’s quintessential sandshoe, Dunlop Volleys, and the Transport Action Commission of Victoria’s “Pictures of You” campaign.

read more

HotHouse Interactive is looking for an Interactive Coordinator to work with us as well as work onsite with our major client based in The Shire.
…

read more

HotHouse founder Simon van Wyk talks to Bob Miller, one of Australia’s leading authorities on sales and marketing. Former general manager of marketing for Toyota Australia, Bob won many marketing awards on his way to establishing Toyota as Australia’s top car company. Author of several books and magazine columns on marketing, he now works as a speaker and consultant on marketing and Internet business development, as well as serving as a professor of business at Macquarie University. Bob talks with Simon about the biggest changes in marketing in the past 30 years and the place of digital marketing in today’s marketing mix.

Listen to the podcast below.

 

 Bob Miller Podcast: Play Now | Play in Popup | Download

HotHouse Interactive is looking for an Associate Producer to work on some of our key brands.

…

Oh, you want more information? Sure!

read more

By Simon Van Wyk

The term “legend” doesn’t apply to many people in marketing in Australia, but one man who clearly qualifies is Bob Miller.

Long-time general manager of marketing for Toyota Australia, Bob is best known as the man behind the classic “Oh, What a feeling” campaign that placed Toyota at the top of the Australian car market.
read more

We are looking for a Senior Interactive Project Manager.

Boring huh? Yeah, you’re right. It’s dull. It’s not the job for you. You’d get bored easily. You probably wouldn’t want to work with a world-class team in our awesome new offices. You wouldn’t want to talk shop over foosball? You wouldn’t want to work on International brands?

What’s that?

You would? Well read on…

read more

Simon Van Wyk writes in The Australian:

While most country Australians will be delighted at the improvement in internet services the NBN will deliver, until the business and medical services that will make best use of it are invented, the network will accelerate a new TV industry, which will need an exponential increase in demand for this new bandwidth.

Read more here

• The internet is poised to overtake newspapers as the second largest U.S. advertising medium by revenue behind television, according to PricewaterhouseCoopers (PwC).
• Search currently represents 50% of U.S. online advertising revenue with Google being the market leader strengthening the position they earned in 2006 as the largest media company in the world.
• Google earns the bulk of its US$24bn+ a year in revenue from paid search advertising which represents less than 10% of the clicks on search engines.
• SEO is about capturing the remaining 90%.

This seminar will be presented by Jeremy Tang, our Director of Search who has over 9 years experience in Search, most recently as Head of Search at Telstra Business. read more