By Simon Van Wyk
The term “legend” doesn’t apply to many people in marketing in Australia, but one man who clearly qualifies is Bob Miller.
Long-time general manager of marketing for Toyota Australia, Bob is best known as the man behind the classic “Oh, What a feeling” campaign that placed Toyota at the top of the Australian car market.
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HotHouse Interactive is looking for an Associate Producer to work on some of our key brands.
…
Oh, you want more information? Sure!
We want someone hungry to learn from the best, someone who can multi-task and work within an extra-ordinary team and who isn’t afraid to rise up the ranks.
We want someone who wants to work on some of the world’s biggest brands and who is willing to show off their skills and talents.
What else do we want? We want you.
Send your CV to: Please send your applications to careers@hothouse.com.au
Boring blurb below:
At HotHouse:
You need to have…
We are looking for a Senior Interactive Project Manager.
Boring huh? Yeah, you’re right. It’s dull. It’s not the job for you. You’d get bored easily. You probably wouldn’t want to work with a world-class team in our awesome new offices. You wouldn’t want to talk shop over foosball? You wouldn’t want to work on International brands?
What’s that?
You would? Well read on…
We want someone who isn’t afraid to be vocal and share their ideas to help create interactive content and brand experiences for our clients
We want someone who can think clearly and smash problems into solutions
We want someone who isn’t afraid to continue their learning while working
We want someone who can talk to the client, woo the client, understand the client and deliver to the client. Basically we want someone who is shit-hot. Are you shit-hot? Cause if you are then we want you!
Do it. Send us your CV. Do it. DO IT!
Send your CV to: careers@hothouse.com.au
Boring blurb below…
You need to have…
Simon Van Wyk writes in The Australian:
While most country Australians will be delighted at the improvement in internet services the NBN will deliver, until the business and medical services that will make best use of it are invented, the network will accelerate a new TV industry, which will need an exponential increase in demand for this new bandwidth.
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This seminar will be presented by Jeremy Tang, our Director of Search who has over 9 years experience in Search, most recently as Head of Search at Telstra Business. read more
By Simon van Wyk
Your online presence fairly bristles with opportunities to collect data about every visitor to your site. And it’s also easy to collect information about the competitive environment in which that your site operates. Measurement and analytics tools can inform your marketing with hard data about consumer behaviour that just can’t be measured in the offline environment.
By Simon van Wyk
Search engine optimisation can make a huge difference to the way your site ranks on search engine result pages – and therefore will directly affect your traffic. And most experts engaged to develop a search engine optimisation (SEO) strategy for any website will follow a similar process.
By Simon van Wyk
Number one on Google – that’s the Holy Grail that search engine optimisation (SEO) was meant to deliver to savvy site owners.
SEO involves tweaking your website to appear in the first page of Google search results for the keywords your customers are most likely to enter and yes, it’s Google we care most about, because Google still reigns on the Internet.
HotHouse managing director Simon van Wyk talks to Jeremy Tang, the newly appointed director of search at HotHouse. Until recently head of search at Telstra Business, Jeremy has also held senior marketing roles there and with Dimension Data. He also has extensive consulting experience through Oracle where he worked with clients including Merrill Lynch, Fosters Group & NRMA. Jeremy talks with Simon about SEO as an ongoing process, conversations with customers and the importance of focusing on what customers actually search for.
Listen to the podcast below.
By Simon van Wyk
In this month’s HotHouse podcast, Econsultancy vice president Rebecca Lieb talks about how web content strategies are going to take over from traditional advertising strategies. Here are links to a few case studies about companies that have already taken the plunge.
